Antique Heddon Fishing Lures Bait Box Lid with Original Price Tag

Antique Heddon Fishing Lures Bait Box Lid with Original Price Tag


Manufactured to house a Basser Lure made by Heddon, this paper lid would have once had a coordinating lower box. It is covered in text and imagery, including a photographic portrait of a first prize fishing winner on the top, as well as four full-bodied period photographs to illustrate lures for Muskie, Bass, and Wall-Eyes. One short end of the lid boasts words of praise for the company, while the other has a stamped serial number and lure label. The top of the lid has a bold red-orange slogan line as well as an original price tag that reads “$1.10”.

These boxes are highly collectible, and hold loads of value just like the company’s lures. Add to your collection of rare finds, gift to the fisherman in your life, frame in a shadow box for display, or flip over and use as a box in the man cave or office.

  • Maker: Heddon Lures

  • Material: Paper, ink

  • Epoch: Early 1930s

  • Dimensions: 4.5” x 2.25” x 1.25”

  • Procurement: Sardis, Mississippi

  • Origin: Dowagiac, Michigan

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Revival features a rotating selection of vintage items, antiques & collectibles that are sourced with affection from around the world.

In suit with our philosophy, Revival believes in the sustainability of loving those things already in existence, and in finding new and creative ways to use the treasures we inherit or acquire.

We've researched each item to ensure that the story behind every one is proudly told to the best of our knowledge. We're intrigued by the marks that tell their history, and love the enhancements that time adds to each piece.

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